Dos and Don'ts When Buying Corporate Gifts
If you are in need of corporate gifts, or gifts for your best customers
and clients, you likely have spent a good deal of time already trying
to decide what to buy and where to go. Through this helpful article,
we will discuss with you some of the more important dos and dont's
of buying corporate gifts, of purchasing gifts for clients and customers.
Understanding Company Rules
Often there are strict company policies regarding giving gifts
to clients and suppliers. Make sure you understand your company's
rules and regulations, as well as any limits on cost and frequency
and how it's handled in your accounting department. Also, if others
in your department give corporate gifts, make sure you don't compete
with them and make them look cheap to their own clients.
Also, perhaps your recipient's company doesn't allow their employees
to accept such gifts. The best thing to do is check ahead of time,
instead of sending the gift only to have the other person be required
to refuse it. This creates an awkward tension that won't help your
Buying for an International Client or Customer
If you are buying a gift for an international client, or someone
with a culture you aren't familiar with, research the requirements
of the other culture with regard to gift giving. Other cultures
may also have strict gender-driven rules of general gift-giving,
and those should be carefully observed.
Avoid Being Too Personal
Avoid any gift that might send too personal a message. For instance,
you would not want to be a man sending a woman a bottle of perfume
(unless you are in the fashion or scents business and the practice
is already in place). It's a good idea to check with coworkers to
see what has been done in the past at your company, and the other
company if the information is available.
Avoid Religious Gifts
Although sometimes difficult, religious holidays can be a way of
offering special recognition to your client or supplier. Make sure
you understand the holiday first, then get a member of that religion,
like a boutique owner, to help you choose the perfect gift.
Keep the Wrapping Wonderful
Whatever you choose, make sure you wrap it nicely and deliver it
personally if you are able. If you're in different cities and you
have to ship it, give it every packaging advantage money can buy.
Often for an out-of-town recipient, a good gift is simply a gift
certificate or basket of goodies, especially at holiday time (again,
be sensitive to religious observations concerning certain foods).
Be Sensitive When Giving a Corporate Gift
Whatever you choose, “sensitive” should be the operative word.
Sensitive to your company, sensitive to your recipient's company,
sensitive to their culture, and sensitive to the recipient. By taking
care, by paying attention and adhering to the rules, you will be
able to find and give the most wonderful and completely appropriate
corporate gift imaginable.